Gaming is the most prevalent and fastest-growing form of media on the planet,” said Sarah Bond, current president of Xbox at Microsoft, in an interview with McKinsey in early 2022. She wasn’t wrong. The global games market went on to generate an estimated $184 billion in 2023, which is expected to grow further this year,…
Happy Web Designer Day, fellow pixel pushers and code whisperers! The Internet landscape is ever-evolving, and to remain responsive, we’ve listed a few trends that we think will dominate into 2025. 1. Dark Mode TL;DR: It’s a lifestyle, not a trend Soon, Dark Mode won’t just be an optional feature — it’ll be the…
In my decade-long journey with advertising and agency life, I’ve journeyed from the Creative department to Client Service. Having split my time evenly between the two has granted me a unique perspective on account handling when it comes to keeping both creatives and clients happy. As the bridge between agency and client, you’re tasked with…
In today’s ever-evolving marketing landscape, the ability to authentically connect with audiences has become paramount. Consumers, particularly younger generations, are craving more genuine interactions and meaningful content, yes, even from brands. This expectation is solidifying as a necessity and, in fact, research confirms that 86% of consumers say authenticity is a key factor when deciding…
Ever find yourself biting down on your tongue (with clenched fists) at the sight of something so overwhelmingly adorable that you could probably just lie down and pass out? #SAME 🥹 Something everyone can align on is the undeniable charm of cuteness. Whether it’s a doe-eyed doggo or a chubby-cheeked child, there’s just something about…
While there are numerous trends to explore and we are currently drowning in a sea of “Conquer 2024” guides, the advice available is usually redundant, generic, and a tad obscure. We at Clockwork strongly believe in making things simpler, actionable, and therefore more effective. In the spirit of starting the new year in the best…
