CASE STUDIES

05

KultraLab: Brand Development and Launch

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The Brief

KultraLab is a VC-funded EdTech start-up. Their product uses mobile technology, AI and behavioural science to fuse together unique workforce performance tools.

Our task was to create the brand and launch it – from its positioning and logo to the website and whitepapers – all in 12 weeks.

Insights and Execution

With timings tight, we used an agile approach, consisting of a series of tailored sprints. We conducted competitor and whitespace analyses, stakeholder interviews and a series of workshops over a two-week period. The output? A KultraLab brand key with a defined brand purpose, mission, positioning, USPs, tone of voice and values.

We used our brand key to inform our creative brief. From this, we created a brand toolkit, comprising logos, lock-ups, tone of voice, templates, social assets, brand imagery and brand guidelines.

We built a category leading website – a parallax scrolling site with dynamic content at the heart of it. Our team also developed a suite of best-in-class sales materials – from pitch deck to explainer videos.

In addition, to support KultraLab’s launch at the World Retail Congress, we crafted and designed a piece of industry leading IP used as a tool to garner leads.

Snapshot

The Results

The success of the launch work has led us to be retained as KultraLab’s marketing agency of record.

“I see Clockwork as an extension of our team. The rigour, speed and quality of work they have delivered for us is second to none. Our fast start and rapid growth can largely be attributed to their great work.”

Steve Baggi, CEO of KultraLab