Happy Web Designer Day, fellow pixel pushers and code whisperers! The Internet landscape is ever-evolving, and to remain responsive, we’ve listed a few trends that we think will dominate into 2025.
1. Dark Mode
TL;DR: It’s a lifestyle, not a trend
Soon, Dark Mode won’t just be an optional feature — it’ll be the default. With its sleek, battery-saving prowess and eye-soothing benefits, it’s here to stay. It also enhances user accessibility by improving readability, and is necessary for many users with visual impairments. So, get comfy with those deep blacks and moody greys.
Source: Cosmos
2. AI-Powered Personalisation
TL;DR: Your Website, Their Way
Artificial intelligence is set to revolutionise web design. Imagine websites that adapt in real-time to individual visitor preferences. Expect personalised content, dynamic layouts, user-journey optimisation, and AI chatbots that don’t just understand, but empathise with your visitors.
Source: Genius
3. Micro-Interactions
TL;DR: Small Details, Big Impact
With attention spans becoming shorter, scroll effects, trigger-based animations, and tiny animations will take user engagement to the next level, turning every scroll into a delightful adventure. Think buttons that celebrate with a mini fireworks display when clicked, or forms that give a virtual high-five when submitted. These small touches add personality and delight, turning mundane tasks into moments of joy.
Source: Reboot
4. Voice User Interface (VUI)
TL;DR: Talk to Me
With the rise of voice assistants like Siri, Alexa, and Google Assistant, VUI will become a staple in web design. Websites will begin to respond to voice commands, which should complement visual interfaces, rather than replace them, making navigation hands-free, versatile, and super accessible.
Source: TV - Voice UI
5. 3D Elements and Immersive Experiences
TL;DR: Feel the Web
Prepare for a web that seems to live and breathe. Elements such as transparent videos, liquid-metallic textures, and clay morphism will make websites feel more tangible. Advances in web technology will bring these more three-dimensional elements into our browsing experience, from interactive product models to virtual tours.
Source: Vitra
6. Minimalism and Maximalism
TL;DR: The Great Design Debate
Minimalism isn’t going anywhere, but we’re seeing a bold resurgence of maximalism —functional and simple websites with audacious colours or unexpected bursts of typography. Bold designs will be all the rage with these bright hues, strong typography, intense textures, and vigorous movements. It’s purposeful, but it’s also fabulously extra. Why choose when you can have the best of both worlds?
Source: The Raw Materials
7. Anti-Design
TL;DR: Embrace the Chaos
In a world of uncertainty, web design is reflecting our chaotic reality with anti-design. Drawing on Brutalism, this trend pushes creative limits with heavy, aggressive elements, clashing textures, overlapping elements, and asymmetrical layouts. Anti-design also connects with audiences through raw and unfiltered imagery that feels more relatable, despite advances in AI and VR. It’s not for everyone, but for those who dare, it’s a statement-maker.
Source: Seksy Planety
The World Wide Web promises to be more dynamic, interactive, and personalised than ever before. Happy designing, and may your code be bug-free, and your pixels perfectly aligned!
Stay curious,
Nicole. 🫶🏼
Do you have a social, content or production brief you would like help with? Get in touch
